A campaign comprised of multiple deliverables across TV, cinema and digital platforms. A brilliantly creative script brought to life by live action puppetry with minimal post. In my role as Agency Producer, I oversaw the production of all deliverables, design and build of the puppets, negotiating a shoot location with multiple client stakeholders including Network Rail, complex insurance arrangements, a four day location shoot and celebrity voice over contracts. The result was award winning and one of the client’s most successful campaigns to date with several re runs of the TVC campaign. One of my favourite projects to date!
Agency - ENGINE
Creatives - Andy Lee and Johnny Porthouse
Film Director - Joseph Mann
Production - Blink
For the Expedia Nothing Beats Being There campaign, this film told the story of one special group of Liverpool Football Club fans who travelled to Istanbul to watch the seminal 2005 Champions League final against AC Milan. As Agency Producer, I oversaw a lengthy casting process to find the right fans with the best story, as well extensive archive research and clearance of a range of materials including UEFA footage. The project involved managed multiple client expectations in the UK and the US. Shooting with the LFC legend goalkeeper Jerzy Dudek and the fans, the film was shot over four days in Liverpool, UK and Istanbul, Turkey.
Agency - Anomaly
Creatives - Louis Jopling and Toby Roberts
Film Director - Leo Maguire
Production - Stink
These films formed part of a multi platform campaign to launch the new Nissan Qashqai in the UK. We shot at various locations in the UK and used CG to create the drones and flying car shots. As Senior Agency Producer on this project I oversaw all production. I dealt with several challenges including navigating a uniquely complex procurement process for 3rd parties and overcoming location issues. The films formed a part of a hugely successful campaign, delivered on time and on budget, with higher than expected organic engagement on social media and global press reach as far as Australia.
Agency - TBWA
Creatives - John Kirkham & Heber Ramos
Film Director - Luke Todd
Production - Coffee & TV
This film is an example of several TVC and social media assets I produced for a Santander campaign utilising user generated content. As Agency Producer, I devised a new production process for risk mitigation of clips, holding back up clips and contracting all the rights holders without restricting the creative process. In total, I licensed over 100 UGC clips for multi platform use. I also managed contract negotiation and shoots with Jessica Ennis- Hill and Jenson Button as well as securing rights to the music track
Agency - WCRS
Creatives - Ben Brazier and Johnny Ruthven
Film Director - Finn McGough
Production - Knucklehead
This video was shot ‘live’, not to raise any suspicions with the presenters of popular vlog Football Daily that they were being pranked by The Special One. Acting as Line Producer, weeks of work went into planning the stunt including the coaching of ‘cleaner’ Maggie by a professional football journalist to ensure she was completely convincing as an unlikely, but expert fan. Over 3 million hits on YouTube to date.
Agency - Rubber Republic
Film Director - Matt Goulding
Production - Rubber Republic
Two examples from an engaging campaign for the Lawn Tennis Association which promoted their new youth courses. As Agency Producer, I oversaw a multi location shoot, a VFX heavy post schedule and an unusual audio soundtrack using solely the human voice. Challenges included securing the second day of shooting as the UK was going into the first Covid lockdown, minimising the agency’s subsequent insurance exposure and then working with the post production partner on a system to enable us to still deliver the project when all parties had to work from home.
Agency - Trouble by Beano Studios
Creatives - Vicky Lench and Josh Cunningham
Film Director - Tiny Bullet (Tina Bull)
Production - Thomas Thomas
Example of a content piece from the Avios £50 Challenge campaign. As Line Producer, alongside the Director I pitched successfully for the work, selected a reliable production services company in Morocco and managed pre production, shoot and edit. I handled all travel arrangements to Morocco and ensured crew, agency and client were kept safe shooting in busy areas of Marrakesh whilst managing the production services company to deliver.
Agency - MBA
Film Director - Nick Collett
Production - Salt TV
An example of one of a series of creative content films for Wacom. Picking up the project at a challenging stage where the agency was having difficulty sourcing a production partner, I managed to secure a creative production company and Director to produce the films in the lower budget range and still achieve the creativity and mix of animation, VFX and live action the script required. I also oversaw the casting process to find four ‘real’ Wacom tablet users to feature in the the films.
Agency - Iris
Film Director - Ben Faulk
Production - Asylum
A simple but delightful digital ‘Christmas card’ for Credit Suisse’s private banking clients, featuring the cellist Mi Zhou. As Agency Producer I sourced the production company and Director and oversaw the complete production process, including all travel arrangements for the location shoot in Prague, Czech Republic and the procurement and contract for the cellist.
Agency - Havas
Film Director - Rudolf & Ragnar
Production - Salt TV
